PRIVACY POLICY FOR THE FILMTRACKER.COM WEB SITE

Baseline StudioSystems, Inc. (dba BaselineFT, Baseline/FilmTracker, baseline.filmtracker.com, filmtracker.com and baseline.hollywood.com, and Studio Systems, Inc.) ("Baseline") has created this privacy statement in order to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for this website:

Baseline StudioSystems

We use your IP address to help diagnose problems with our server and to administer our website and services. Through customer surveys, subscriptions, and newsletter registration, our site may request users to give us contact information (such as their name, locale, and email address). The demographic information is used, among other things, to enhance user experience so we can be more content specific. The contact information is used to notify users of new services and content, as well as for surveys and newsletters. Our site uses an order form for customers to subscribe to our for-pay services. We collect contact information (like e-mail address) and financial information (like account or credit card numbers). Contact information from the order form is used to send billing invoices. Contact information is also used to get in touch with the subscribers when necessary. Users may opt-out of receiving future communications; see the choice/opt-out section below. Financial information that is collected is used to bill the user for products and services. We will never share personal financial information with any other parties. Information collected during Baseline subscriber registration is used for in-house statistics, marketing target information, and advising clients of Baseline news and information. This site contains links to other sites. Baseline is not responsible for the privacy practices or the content of such websites.

Baseline is committed to protecting your privacy online. Please read this privacy policy to fully understand how we will make use of the personal information you share with us. Baseline collects certain personal information in order to provide you with customized services, content, and advertisements. Some personal information is gathered when you register to receive certain Baseline products or services. We may disclose to third parties certain aggregate information contained in your registration data or related data, provided that, such information will NOT include personally indentifying information, except as specifically authorized by you or in the good faith belief that such action is reasonably necessary to comply with the law, legal process, or to enforce the terms of service. Baseline will also use your personal information for the purposes of providing you with any services to which you subscribe, and any service-related activities such as collecting subscription fees from you for those services, and notifying you or contacting you regarding any problem with, or the expiration of, such services. In this regard, it may be necessary for Baseline to disclose your personal information to one or more agents and contractors of Baseline and their subcontractors, but such agents, contractors, and subcontractors will be required to agree to use the information obtained from Baseline only for these purposes. We recommend that you do not divulge your password to anyone. Baseline will never ask you for your password in an unsolicited phone call or in an unsolicited email. Also remember to sign out of your Baseline account and close your browser window when you have finished your work. This is to ensure that others cannot access your personal information and correspondence if you share a computer with someone else or are using a computer in a public place like a library or Internet cafe. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, Baseline cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems. Baseline reserves the right to change this statement at any time by posting revisions on the Baseline web site. This privacy policy is not intended to, and does not create any contractual or other legal rights in or on behalf of any party.

Through surveys and newsletter registration, our site may request users to give us contact, demographic, and/or financial information (such as their name, locale, gender, age, income level and email address). The demographic information is used to enhance user experience so we can be more content specific. The contact information is used to notify users of new content, for surveys and newsletters, via email. Financial information that is collected is used primarily for in-house statistics, advertising, and marketing target information. ShowTimes Direct collects the user's zip code to provide specific theatre show times in their area. Users may opt-out of receiving future mailings; see the choice/opt-out section below.

We may run contests on our site in which we ask visitors for contact information (such as their name and email address) and demographic information (such as their zip code, age, and/or income level). The user's contact information is used to contact the visitor when necessary, such as if they win a contest or to notify users of upcoming contests. There are three primary types of contests: (1.) We host solely and all information that is collected stays in-house. (2.) We may share address information with third party for shipping purposes. (3.) In some rare instances, a third party may host the contest and all information is then shared. In our contest registration, we give our users the opportunity to sign up for the Baseline newsletter. However, users may opt-out of receiving future mailings by selecting the "unsubscribe" link at the bottom of the newsletter.

Baseline products and services are directed at an adult market, and therefore this site is inteded for use by adults only. Baseline encourages parents to take an active role in their children's use of the Internet, and to inform them of the dangers of providing information about themselves over the Internet. Children of any age should always ask a parent for permission before sending personal information to anyone online. No information should be submitted to or posted on this web site by users under 13 years of age without the consent of their parent or guardian.

Users that Baseline knows to be under the age of 13 are hereby required to provide the e-mail address of their parent or guardian to info@filmtracker.com so that Baseline may alert the parent or guardian of their child's use of this web site. The parent or guardian must consent to Baseline's collection of their child's personal information. A known child user will be restricted from providing personal information until such consent is received. No information collected from users known to be under age 13 will be used for any marketing or promotional purposes outside Baseline. If Baseline collects personally identifiable information from children, it will do so in compliance with the Children's Online Privacy Policy Act of 1998 (U.S.C. 6501 et seq.).

Ads appearing on this web site are delivered to you by either (a) one of our web advertising partners or (b) by us. Information about your visit to this site, such as the number of times you have viewed an ad, your browser type (for example, Netscape or Internet Explorer), the type of computer operating system you use (Macintosh or Windows, for instance) and whether or not you responded to the ad delivered, (but not your name, address, phone number or other personal information), is used to serve advertisements to you on this site. We may use your zip code or geographical location information to serve advertisements to this site. In the course of serving advertisements to this site, our third party advertiser may place or recognize a unique cookie on your browser. Users may opt-out of receiving future mailings; see the choice/opt-out section below.

This sites uses the services of Engage and IBEAM for the serving and/or targeting of ads, promotions, and other marketing messages. To do this, Engage or IBEAM collects and stores anonymous data typically through the use of cookies. To learn more about Engage or IBEAM, including your ability to opt out of the Engage system, go to http://www.engage.com/privacy or to IBEAM at http://www.ibeam.com/privacy.html.

Public Forums
This site contains message boards, and/or news groups available to its users. We request users to give us contact information, such as name, email, address, occupation, and interests to be a registered bulletin board user. This information is optional and not necessary to post messages. This information may be used by the administrator to send the user email notices. However, users may opt-out of receiving future mailings; see the choice/opt-out section below. Please remember that any information that is disclosed in these areas becomes public information and users should exercise caution when deciding to disclose personal information.

Security
This site has security measures in place to protect the loss, misuse, and alteration of the information under our control. We use Secure Shell to access our servers remotely, and all server sessions are encrypted. We protect the secure areas of our site (including our databases and intranet) by using a commercial firewall.

Choice/Opt-Out
Our site provides users the opportunity to opt-out of receiving communications from us and our partners at the point where we request information about the visitor.

This site gives users the following options for removing their information from our database to not receive future commuincations or to no longer receive our service:

Users can send email to contact@blssi.com

Users can visit the following URL: http://www.blssi.com

Users can send mail to the following postal address:
3415 S. Sepulveda Blvd, Suite 200, Los Angeles, CA 90034

Users can call the following telephone number: (310) 393-9999

Correct/Update
The site gives users the following options for changing and modifying information previously provided:

Users can send email to contact@blssi.com

Users can visit the following URL: http://www.blssi.com

Users can send mail to the following postal address:
3415 S. Sepulveda Blvd. Suite 200 Los Angeles, CA 90034

Users can call the following telephone number: (310) 393-9999.

This policy may change from time to time so please check back periodically. Contacting the Website If you have any questions about this privacy statement, the practices of this site, or your dealings with this website, you can contact:

Baseline, Inc.
3415 S. Sepulveda Blvd.
Suite 200
Los Angeles, CA 90034

or email us at contact@blssi.com.